A few quick hits to get you to Monday’s finish line:
In one beta release, we finally get (a) Reddit realizing it is the media industry’s biggest sleeping giant and it’s time to flex and (b) a Clubhouse knockoff that actually sounds interesting.
Considering how grim things looked in March 2020, this has to be high on the list of best possible outcomes1.
"Once you reach a certain pinnacle, there's nowhere to go but to cross brand and merge, it's what big corporations do with each other when they get too big, you know what I mean?" [Michelle Rodriguez] said. "You just have to brand and merge with each other. But the only thing standing in the way is lawyers and studios. Because, usually the brands that you're trying to merge belong to different studios or whatever. But it's under the same umbrella. I don't know. I'm just saying. It works."
In the world of Hollywood IP, the Fast & Furious franchise is Amazon and Dom Torretto is Jeff Bezos2. If Disney’s Apple and Netflix’s Google don’t devour you, all roads lead to Dom and his crew.
Internally, I am guessing there will be a battle inside SXSW HQ to keep the right amount weird in the mix. But for the festival as a cultural force that has historically come more from the fringe and as Austin grows that just leaves that much more room to push outwards.
They’re even starting to look alike.